PG 15 VOCAB
Part A
1. Monetary regulations
2. Government bureaucracy
3. Income distribution
4. Buying habits
5. Political stability
6. Economic situation
Part B
1. The central government can use it to accelerate growth rate whole region
2. The economic situation is currently very better than 10 years ago and having increased very significant
3. No, Because conditions in the world economy does not always the same from year to year
Part C
1. Declining market
2. Focus group
3. Market niche
4. Worldwide market
5. Withdraw a product
6. Slogan
7. Manufacturer
Part D
1. Expanding market
2. Niche market
3. Domestic market
4. Bring out a product
5. Slogan
6. Retailers consist of small and large for-profit businesses that sell products directly to
consumers.
Wholesalers generally buy a large quantity of products directly from distributors.
PG 16
Part A
1. Tea, coffee and hot chocolate
2. My favorite hot drink is tea
3. Sugar, milk, black,barista,bitter
PG 17
Part B
1. Chile
2. Peru
3. Brazil
4. US
5. Argentina
Part C
1. From a single store in Seattle’s Pike Place Market in 1971.
2. In North America are 3.907 store and in the rest of the world are 1.180
3. In North America are 1.378 and in the rest of the world are 1.517
4. Japan
5. Airlines office, sports stadiums, airports, hotels and bookshop.
6. The company was forced to globalize because it had saturated its home market, the Japanese
experience hasn’t been a happy one, security concerns forced the company to retreat from Israel
and the anti – globalization movement now has starbucks stores on its hit list.
Part D
a) a product : launch, introduce, withdraw, license, phase out
b) a market : retreat from, pull out of, break into, penetrate, saturate, get a foothold, roll out
PG 18 LANGUAGE REVIEW
Part A
1. consumers
2. mass market
3. supermarket
4. capita consumption
5. anti – globalization
Part B
1. campaign
2. research
3. manager
4. Exchange
5. Awareness
6. Figures
7. Product
Part C
1. Figures sales really impressive
2. New department public relations
3. Research market programme highly ambitious
4. Expanding operations overseas
5. Improving balance sheet rapidly
6. Rate exchange extremely volatile
7. Report marketing highly confidential
UNIT 13 BUILDING RELATIONSHIP
PG 23 Vocabulary Describing Relations
Part A
Positive Meaning Negative Meaning
Build up relations Break off relations
Cement Cut off
Foster Disrupt
Develop Endanger
Encourage Jeopardize
Establish Damage
Improve Sour
Maintain Undermain
Strengthen
Promote
Resume
1. Sales staff who are impolite to customer disrupt the reputation of a company.
2. We are planning to establish branch office in Singapore.
3. By merging with a US company, we greatly maintained our sales force.
4. Our image has been undermined by poor after-sales service.
5. Thank to a new communication system, we are improving relations with suppliers.
6. A strike at our factory disrupted production for several weeks.
7. We could not agree on several points so we broke off talks regarding a joint venture.
8. The success our new product launch was resumed by an unimaginative advertising campaign.
9. In order to gain market share in China, we are building up a sales network there.
10. Relations between the two countries have been fostered by official visits and trade delegations.
Part C
1. D
2. E
3. B
4. A
5. C
PG 24 READING
Part A
Is it INSURANCE
Part B
• 166: AIG Capitisation
• 1992: AIG was the first foreign insurer to be allowed into China
• 1919: In China as with the rest of Asia, AIG main advantage over its competitors is its long
standing present
• 80.000: Amount of employees in AIG
• 130: Amount of countries where AIG exist
• Maurice Greenberg: AIG’s Chairman
• Cornelius Vander Starr: 27 years old American entrepreneur
• Edmund Tse: someone who runs the Asia operations and life assurance worldwide
PG 26 Language Review
Part C
1. We can’t hold the meeting tomorrow. We’ll have to call the meeting off tomorrow.
2. Let’s have the presentation next week – we’re too busy at the moment.
3. We always know our suppliers will meet their deadlines.
4. We have now established a first class distribution network in Europe.
5. Could you please prepare a contract as soon as possible?
6. Could you fix a meeting with them for next week?
7. We’ve kept the same market share as we had last year.
8. The new sales manager is very popular with his team.
UNIT 14 CULTURE
PG 99 Vocabulary
Part A
1. We don’t have to wear business suits at the end of the week. My company has a system of
casual Fridays
2. In many Banks, staff can’t weat what they like. They have to wear uniforms
3. For two weeks each month, I work at night. I can’t sleep during the day. I hate shift work
4. We have a flexible hours system in our office. Some people work from 9 a.m to 5 p.m.; others
work from 10 a.m. to 6 p.m.
5. I am so busy at the moment that I worked on New Year’s Day, which is a public holiday
6. How many days annual leave do you get in your company?
7. We often speak on the phone but never face to face
8. He sends us an email in the post each month.
9. Our department starts everyday with an informal meeting. It is very relaxed
10. Companies have an Annual General Meeting (AGM) once a year. It is a very formal meeting,
with a lot of people
11. In some countries, the company culture is formal. Staff use first name when speak to each other
12. What’s your job title now? Are you ‘Chief Executive’?
a. Uniforms? Yes, because doesn’t need to be confused to use clothes to the office
b. Casual Friday? Yes, because not get bored
c. A lot of formal meetings? No, because sometimes we needs a relaxing time for discussion
d. Flexible hours? No, because we will not be disciplined with flexible hours
PG 101 Language Focus 1
Part A
1. Our online business is bad. We should develop a better website
2. Our team is working too many hours. We should speak to our boss
3. The meeting is very important. We shouldn’t be late
4. She wants to visit a lot of customers in Spain. She should stay three days
5. We have to cut costs. You shouldn’t buy an expensive computer
Part B
1. I don’t think he should go to Paris next week
2. You shouldn’t buy a franchise
3. She should take the customers to an expensive restaurant
4. I don’t think we should launch the new product now
5. My boss don’t thinks it is too late to send the report now
6. We shouldn’t order online
PG 102 Reading
Part A
1. B
2. E
3. D
4. A
5. C
Part B
• Body Shop
• McDonald’s
Part C
1. False
2. False
3. True
4. False
5. False
6. True
7. False
8. True
PG 103 Language Focus 2
Part A
1. Passenger
2. Flight attendant
3. Flight attendant
4. Passenger
5. Flight attendant
6. Passenger
7. Flight attendant
8. Flight attendant
9. Passenger
10. Flight attendant
Part C
1. Could I use the phone, please?
2. Could I hear what you say, please?
3. Could I call the taxi, please?
4. Could you tell me the way to the station, please?
5. Could I pay by credit card, please?
6. Could you recommend me the good reastaurant, please?
7. Could I have the map of the city, please?
PG 105 Writing
KELLY’S BANK
Subject :
New ideas from head office
Date : 1
January 2017
Participants : HRD
Agenda Item
|
Decision
|
Reason
|
Action
|
1.
Staff to use first names
|
Agree
|
So that staff can get to know each other
|
HRD make the sign of the identifier is cool
|
2.
Staff to dress casually on Fridays
|
Agree
|
So that staff can be creative with the style of each
|
HRD announce the newest rules
|
